Adam Flynn highlighted Solarpunk themes in Black Panther, with Wakanda as an Afrofuturist urban landscape-featuring no cars.
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Woulfe added that creative projects often reach broader audiences than say a scientific paper and are a powerful medium to communicate knowledge (“like putting some broccoli in mac and cheese”). “Art is a way to connect to people on an emotional level and has a chance to show them a different perspective, and one that people can identify with, regardless of your race or gender or nationality,” she said. In 2019, Woulfe won the Atomhawk Solarpunk Art Competition her piece depicts a farmer and his daughter in a world with both wind turbines (that also ended up in the Chobani ad) floating above fields and a generations-old traditional Norwegian farmhouse with a sod roof. Jessica Woulfe, a Vancouver Island-based concept artist for animation and video games, worked on the ad and often incorporates Solarpunk into her natural landscapes. “But in many ways, I was very surprised at how we went from not having anything like that to having something that was so very clearly matched up to a lot of Solarpunk visions.” It could also be the trickle down from the margins into the mainstream,” said Andrew Dana Hudson, a speculative fiction writer, sustainability researcher, and author of the forthcoming Our Shared Storm: A Novel of Five Climate Futures. “Solarpunk is so much more than the images that people generally first encounter,” said Springett, adding, “If you're looking at an eco-future image and it doesn't have people in it, then it's not Solarpunk.” Springett remembers the days when he could easily monitor every post tagged with #Solarpunk, but the movement’s openness-and purposefully porous boundaries-raise questions: Is Cottagecore Solarpunk? What if the peasant dress was bought from fast fashion retailer SHEIN? Jay Springett is a consultant strategist and the co-administrator, along with Flynn. Flynn calls it “fake Solarpunk urbanism,” luxury condos with a green roof that price out existing communities and might end up doing more environmental damage. The movement gained traction in progressive circles on early 2010s Tumblr, but as its popularity has bloomed over the past 10 years, early Solarpunks fear capitalist co-option. Of course utopian visions of the future aren’t new and art and technology have long drawn from nature: Just take the example of Belgian architect Luc Schuiten, whose drawings and buildings often employ biomimicry, where the form and function of organic elements influence design. Solarpunk is radical in that it imagines a society where people and the planet are prioritized over the individual and profit. Many solarpunks agree that the “punk” element becomes clear when they go past the movement’s visuals and into the nitty gritty. “But why can’t you think of humans as stewards of the ecology and of a human society built on a more symbiotic partnership with nature?” “One of the things that I often see that spurs people toward this very doomy place is they can't imagine people as anything but destroyers,” Adam Flynn, a Solarpunk strategist and futures researcher, told me.
At its core, and despite its appropriation, Solarpunk imagines an end to the global capitalist system that has resulted in the environmental destruction seen today. But imagining Solarpunk purely as a pleasant aesthetic undermines its inherently radical implications. On the surface it might seem like a rosy, perhaps even naive perspective for our moment, when climate change-fueled disasters are in the news every other day. Where green roofs and windmills allow humans to live in harmony with nature. It imagines a world where energy, usually from the sun or wind, can be used without harming our environment.
But unlike these dystopian and mechanical universes, Solarpunk is a more optimistic, regenerative vision of the future. Cyberpunk uses science fiction to explore our anxieties in the rapidly developing technical age, while Steampunk is nostalgic for the aesthetics of the industrial revolution. Solarpunk took inspiration from the Cyberpunk and Steampunk aesthetics that came before it-take the lush paradises of Studio Ghibli films with just a few more solar panels.
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